MLM Lead Generation can be done a in many different ways. I've already mentioned a few in my previous posts. I've also mentioned that we can generate leads for MLM businesses online.
Today, I'd like to speak about a specific lead source. That is online forums. There are many different forums that you can join. MySpace is one, so is MLM.com, warriorforum.com and so many others.
Here's the thing. Most Network Marketers have no clue how to promote their company in these forums and they end up spamming links to their replicated business sites or even some lead capture pages.
If you try this, you will learn very quickly that this does not work. You will end up wasting a lot of time recreating accounts and deleting hate mail.
Here's why... There are hundreds of people who are doing the same and all of this spam looks the same. There is no differentiating factor to it. Everyone seems to have the "best opportunity" and everyone claims to be making money. The reality is that they are simply posting scripts given to them and they are trying to hit the numbers.
Let's say that they do recruit someone. What will the new recruit do? Probably the same thing and it will take hundreds of spam messages to recruit one person.
Here's a better way. Set up a profile for YOU and start to participate in discussion. You don't have to pretend you are anyone you are not. You just have to give value and learn from those who have experience.
If you already have success in the industry, then you will find that it is easier to recruit online than you thought. If you can answer questions and help people get through their objections and obstacles then you can certainly gain trust and build relationships. This can definitely lead to enrollments.
If you are new, that is ok too, because there are plenty of leaders in these forums that provide very good recruiting advice. The goal is to gather phone numbers and build relationships.
Thursday, October 15, 2009
Wednesday, July 22, 2009
MLM Lead Generation - Blog Rings
MLM Lead Generation is something that is not all that difficult to do once you get the hang of it. If you have a knack for writing then it makes it much easier. Assuming you've done some market research and that you have a keyword that has little competition and plenty of traffic, then you should have no trouble getting a good MLM lead generation campaign up and running.
I'd like to talk to you about a traffic strategy called "Blog Rings" that can help you to generate traffic to your sites and then to your lead capture page.
First off, a good MLM lead generation campaign will require you to be a decent writer. You don’t need to be perfect, but people will read your articles. You will need to pick your topic based on your market research that will get you an adequate amount of traffic. Then you will write at least three articles that are all at MINIMUM 300 words. There are some advanced SEO techniques that you should employ in your MLM lead generation campaign, but let’s just take this one step at a time.
Once you have your three articles written, you will post them to three different blogs. The three could be a blogger blog, a squidoo lens and a hubpages hub. The first instance of the search phrase will link to your lead capture page. The first instance in the second paragraph will link to the next blog in the ring. Then the last blog will point to the first.
You can also include RSS feeds from the other blogs, but do not link everything to everything. The links should go in one direction all the way around the ring.
MLM lead generation is very important in order to build a successful Network Marketing business. Writing three articles on the same topic may seem difficult at first, but once you get the hang of it you will find that it is not as easy as it sounds.
I'd like to talk to you about a traffic strategy called "Blog Rings" that can help you to generate traffic to your sites and then to your lead capture page.
First off, a good MLM lead generation campaign will require you to be a decent writer. You don’t need to be perfect, but people will read your articles. You will need to pick your topic based on your market research that will get you an adequate amount of traffic. Then you will write at least three articles that are all at MINIMUM 300 words. There are some advanced SEO techniques that you should employ in your MLM lead generation campaign, but let’s just take this one step at a time.
Once you have your three articles written, you will post them to three different blogs. The three could be a blogger blog, a squidoo lens and a hubpages hub. The first instance of the search phrase will link to your lead capture page. The first instance in the second paragraph will link to the next blog in the ring. Then the last blog will point to the first.
You can also include RSS feeds from the other blogs, but do not link everything to everything. The links should go in one direction all the way around the ring.
MLM lead generation is very important in order to build a successful Network Marketing business. Writing three articles on the same topic may seem difficult at first, but once you get the hang of it you will find that it is not as easy as it sounds.
Thursday, July 16, 2009
MLM Lead Generation: Building a list
MLM Lead Generation is definitely a tricky topic. A list of Network Marketers eager to know more about you and who are potentially interested in joining your business seems like the Holy Grail. So then, how do we set up a successful MLM lead generation campaign like this? How is it that some Network Marketers have no problem attracting prospects? It's like some people don't even try.
I'll give you a hint. It's not magic. MLM lead generation is just about building the list "before" you need it.
Years before I was concerned with building MLM lists and MLM lead generation, I was learning about job hunting and networking. The teacher was encouraging us to get out there and build our contact list NOW, before we were actively seeking a job. It's all because people aren't really interested in helping you unless they know how you can help them. So the strategy was to make contact and try to think of something you can do to help each person you meet, no matter how small it is. Little did I know this would eventually be the key to a successful MLM lead generation strategy.
When you start an interaction out with "how can I help you", then even if there isn't an immediate need for your help, you are still setting up the building blocks for a very successful relationship. This person will begin to know, like and trust you. Now THIS is a qualified lead.
MLM lead generation is very similar. You are building a list based on value added. The successful MLM lead generating leaders have massive lists of people that subscribe to their training programs. They have free emails, and sometimes print communication, that go out to the list of leads periodically and there are tons of free MLM training modules on their sites. This keeps the prospects coming back and it keeps you, the MLM leader, fresh in their mind.
When the prospect is ready to make a move, where do you think they will look? Also, if you've been keeping up on free content for quite some time and an email comes through with a paid product you are far more likely to read the advertisement AND buy the product.
So get to work. Start putting together your free value added training and you will be well on your way to a successful MLM lead generation campaign.
I'll give you a hint. It's not magic. MLM lead generation is just about building the list "before" you need it.
Years before I was concerned with building MLM lists and MLM lead generation, I was learning about job hunting and networking. The teacher was encouraging us to get out there and build our contact list NOW, before we were actively seeking a job. It's all because people aren't really interested in helping you unless they know how you can help them. So the strategy was to make contact and try to think of something you can do to help each person you meet, no matter how small it is. Little did I know this would eventually be the key to a successful MLM lead generation strategy.
When you start an interaction out with "how can I help you", then even if there isn't an immediate need for your help, you are still setting up the building blocks for a very successful relationship. This person will begin to know, like and trust you. Now THIS is a qualified lead.
MLM lead generation is very similar. You are building a list based on value added. The successful MLM lead generating leaders have massive lists of people that subscribe to their training programs. They have free emails, and sometimes print communication, that go out to the list of leads periodically and there are tons of free MLM training modules on their sites. This keeps the prospects coming back and it keeps you, the MLM leader, fresh in their mind.
When the prospect is ready to make a move, where do you think they will look? Also, if you've been keeping up on free content for quite some time and an email comes through with a paid product you are far more likely to read the advertisement AND buy the product.
So get to work. Start putting together your free value added training and you will be well on your way to a successful MLM lead generation campaign.
Sunday, July 12, 2009
MLM Lead Generation - It's All In The System
MLM Lead Generation is a huge deal these days. There are many differing strategies out there and many companies that dedicate their whole business on finding people for you to talk to. Many people buy their leads from a MLM lead generation company but I suggest you can do better.
Why spend your hard earned money on another company’s MLM Lead Generation program? Why not set up your own MLM lead generation campaign and keep your money in your pocket?
With social networks such as Facebook, Twitter and MySpace there are more than enough tools to set up a successful MLM lead generation campaign for free. The issue is always the “how”. There are so many different tools to set up a MLM lead generation campaign. Some are free and some are quite expensive. It all depends on how much of the work you want to do, and how much of it you want to pay for. Typically, the more work you want to do on your own, the cheaper it is.
MLM lead generation consists getting prospects to your site, and capturing their information. Search Engine Optimization (SEO) is the concept of optimizing a web page for certain search terms. For someone building an MLM, the lead generation needs to be targeted to those prospects who are looking for a business. Once the traffic is coming to your page, then you must have a “sales page” or some page designed to intrigue your prospect and entice them to give you their contact information by offering a free information resource.
There are several training programs out there to teach MLM lead generation. I’ve found a very good free one called prospex (enroll.yourprospex.com). This program offers training articles, live and recorded teleconference calls and many step by step videos to help you get your MLM lead generation campaign up and running.
Why spend your hard earned money on another company’s MLM Lead Generation program? Why not set up your own MLM lead generation campaign and keep your money in your pocket?
With social networks such as Facebook, Twitter and MySpace there are more than enough tools to set up a successful MLM lead generation campaign for free. The issue is always the “how”. There are so many different tools to set up a MLM lead generation campaign. Some are free and some are quite expensive. It all depends on how much of the work you want to do, and how much of it you want to pay for. Typically, the more work you want to do on your own, the cheaper it is.
MLM lead generation consists getting prospects to your site, and capturing their information. Search Engine Optimization (SEO) is the concept of optimizing a web page for certain search terms. For someone building an MLM, the lead generation needs to be targeted to those prospects who are looking for a business. Once the traffic is coming to your page, then you must have a “sales page” or some page designed to intrigue your prospect and entice them to give you their contact information by offering a free information resource.
There are several training programs out there to teach MLM lead generation. I’ve found a very good free one called prospex (enroll.yourprospex.com). This program offers training articles, live and recorded teleconference calls and many step by step videos to help you get your MLM lead generation campaign up and running.
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